How to make product improvements. Image from Intercom blog.

This article is a great overview of some of the options available to Product Managers (and when to use which option).

It’s not always about adding new features. In fact often the best improvements you can make to a product are to make it’s existing features more accessible to more people, or simply make those existing features work better for existing users.

Link - Intercom blog - How to make product improvements to existing products